Join our cause
Western Cape Government representatives visiting a community tourism experience in Kayamandi, Stellenbosch.
Join the Good Tourism Journey™
We invite you to join our cause and help shape a tourism system that works for everyone in the Western Cape.
The journey is a four-pathway initiative designed to deliver the Cause impact objectives for better tourism. It brings together participants from across the tourism ecosystem through structured pathways that enable individuals and organisations to contribute, benefit, and grow — while collectively building a stronger tourism future.
Each pathway is designed based on specific participant needs, ensuring entry at the most relevant starting point. A guided assessment process supports alignment and enables meaningful participation, value creation, and shared benefit.
Join us in shaping a tourism community that moves beyond intention — towards coordinated action, shared value, and purposeful progress.
Join the Good Tourism Journey™
Tourism that works for everyone begins with you. Select the pathway that best matches your role in the tourism ecosystem and connect with a community committed to building an industry that is inclusive, impactful, and authentic.
Tourism
Ambassador
You are an individual seeking to enter and grow within the tourism sector through access to skills development, mentorship, and pathways towards employment and participation.
Community Tourism Entrepreneur
You are an emerging entrepreneur or community-based enterprise seeking to transform a tourism idea, asset, or experience into a structured and sustainable tourism product.
Good Tourism
Co-developer
You are a tourism development stakeholder, destination manager, public sector official, non-profit leader, or training professional contributing to tourism planning, implementation, and long-term sector development.
Good Tourism
Partner
You are a tourism business or industry stakeholder seeking to contribute to inclusive tourism development through meaningful collaboration, support, and investment.
DEDAT Experience Development Programme participants enjoying a cultural experience in Zwelihle, Hermanus.
