The Community Tourism Product Development Programme is a structured pathway that supports the creation, refinement, and market integration of authentic community-based visitor experiences. It aims to unlock local economic development and strengthen the tourism value chain by including meaningful, place-based cultural products. This programme recognises that sustainable tourism growth depends on the visibility and viability of locally rooted enterprises.

Positioned as a progression from entry-level engagement, this pathway introduces emerging entrepreneurs to a formalised process of product development and enterprise building. It provides a clear, guided journey from concept to market readiness, equipping participants with the tools and insight required to shape experiences that are both commercially viable and locally relevant.